S O P H A C T I V E L I F E
power to the peach
Personal trainer, founder & girl-boss Sophie Allen launched her brand identity following the huge growth and success as Instagram influencer @sophactivelife.
Sophie needed an identity that was fun, engaging and motivating for a strong minded female audience - and one that embodied her happy personality as the face of the brand.
The identity heroes the peach as the triple-threat 'health + mind + body', all of which can be abstractly represented by the socially-loved icon.
The renowned typeface, Recoleta, was chosen for it's bold & classic modernity. The typeface weight (slab) reflects the grit & guts of a workout, but regardless, always stands strong and beautiful.