B R A N D   C O N F I D E N T I A L 

who runs the world?

'Petocracy' challenges the premium petfood category with it's 'bubbly and bonkers' illustrative aesthetic.

Comically empowering pets to rule the world and put humans back in their place, this concept was one in a series of researched packs that appealed extremely well with the target market.

© 2020 Sophie Dunn.  Connect with me on LinkedIn.