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B R A N D   C O N F I D E N T I A L 

who runs the world?

'Petocracy' challenges the premium petfood category with it's 'bubbly and bonkers' illustrative aesthetic.

Comically empowering pets to rule the world and put humans back in their place, this concept was 
one in a series of researched packs that appealed extremely well with the target market.

Final design yet to be released.