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rebrand

F L A S C H E N G E I S T
 

modern heritage

Successful direct selling liqueur company, Flaschengeist
(pronounced flash-in-giest), was in need of a facelift and refreshed brand purpose to stay relevant and aspirational within the category.

 

The German word translates to 'spirit in a glass', which is symbolised
within the delicately crafted wordmark. 

Whilst the new Flaschengeist identity is a bold shift forward,
its rich history is preserved in its elegantly modern form.

The Flasch Splash

The 'splash' is a symbol of celebration, community and spirit - in it's physical and metaphorical form - across Flaschengeist's product categories.


 

Style Guide

A snippet from the comprehensive style guide built to articulate the finer details of Flaschengeist's new mark.