F L A S C H E N G E I S T
Successful direct selling liqueur company, Flaschengeist
(pronounced flash-in-giest), was in need of a facelift and refreshed brand purpose to stay relevant and aspirational within the category.
The German word translates to 'spirit in a glass', which is symbolised
within the delicately crafted wordmark.
Whilst the new Flaschengeist identity is a bold shift forward,
its rich history is preserved in its elegantly modern form.
The Flasch Splash
The 'splash' is a symbol of celebration, community and spirit - in it's physical and metaphorical form - across Flaschengeist's product categories.
A snippet from the comprehensive style guide built to articulate the finer details of Flaschengeist's new mark.