digital strategy

M U L T I P L E  C L I E N T S

diving into

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know your purpose.

Why are we doing this?
What problem are we solving?
What value are we adding?
How will we measure success?

So. Many. Questions.

data is your friend.

It's all about con..text, users and content babeeey. 


key messaging.

What do you want to shout from the rooftops?


get personal.

Craft your ideal customer persona and befriend them like your BFF.


user-journey analysis.

Be the google maps to your customer's heart through user-journey mapping. 

Reach & engage with your customers at critical touchpoints before asking for their precious moolah.


putting it altogether.

Sketch it up! Who knew grayscale boxes could hold so much juicy insight?


bring it to life.


test, track, improve, repeat.

Nothing is forever in growth-driven design, baby!


© 2020 Sophie Dunn.  Connect with me on LinkedIn.