Design isn't design without substance.
Meaningful story-telling is the most
magical part of what we do.
In a nutshell.
I'm a multi-disciplined design thinker with an unhealthy obsession for Pantone swatches, Sharpie pens and coffee of course. But what fuels my fire more than anything? Passionate people and projects that make a difference to the world we live in.
I have extensive design skill & insight across digital and print, having had experience within start-up and agency studio environments.
My most recent role was Design Director for independent brand and packaging design agency, Cowan, where I was largely involved on global accounts including Johnson & Johnson, Sanofi Pharmaceuticals, MacPherson's, Green's Baking and Petbarn. The projects spanned brand strategy, new product development, packaging design, POS, digital strategy & web development.
Between 2016 - 2018, I was immersed in Australia’s leading digital Influencer Marketplace, TRIBE.
As Senior Designer, I was the custodian of TRIBE’s vibrant brand identity and website re-development in line with its rapid international expansion. This included directing the visual system across all marketing communications, and executing interactive content-creation with live audiences at Adnews Media & Marketing Summit, Advertising Week Europe, Festival of Marketing & Marketing Week Live across London, Sydney & Melbourne.
In that time, I was across UGC projects for Unilever, Facebook, Canon, Thankyou, Spotify, Bacardi, Guzman Y Gomez, and a suite of 3,500+ small, medium and large FMCG brands through the TRIBE platform.
My involvement within the tech / digital marketing space harvested my fascination in web, having completed front-end web development training in 2018 with the Institute of Code. *Nerd alert*
In 2017, I featured on the cover of national newspaper Herald Sun Lifestyle, breaking the typical stereotypes for young aspirational millennials.
Prior to digital, I lead the art direction on two prestigious publications for Tenison Woods College, following the publication of my own catalogue in 2016, Homegrown, which celebrated the regional talent of graphic designers and artists in the Limestone Coast region of South Australia.
I graduated from Swinburne University of Technology with a Double Degree in Visual Communication (Graphic Design) & Business (Marketing).
someone say coffee?
I'm all ears! Get in touch below, I'd love to chat.